We clearly DEFINE your objectives
Clarify your vision of culture
Employee culture is happening in your organization whether you are intentional or not. When you define the culture you want your employees to experience, you can create a competitive advantage and give clarity to current team members about what they can expect. Defining culture alone cannot sustain employee culture as people want to see action and reinforcement to trust what you say, but this is the first step to a sustainable, long-term best practice culture.
Creating a business or team culture that is a magnet for top talent and a strong retention tool isn't impossible. To bring this kind of culture into reality, the keys are intentionality and tenacity over the long-term.
A Talent Elevated client in the healthcare industry had grown significantly in recent years. While they believed they had a strong culture, they were unclear on exactly what culture needed to be and how to reinforce culture so it would last over time. In our conversations with the executive team, we learned that the leadership team wanted to mature and evolve their culture as they scale their organization. The employee feedback showed a deep commitment to customer service, but they lacked understanding about where the organization was going and how this would impact them. We knew that if we could partner with the leadership team to clarify their purpose and communicate effectively to all levels where they were going, goals, and how this would impact each individual team member, they would have a foundation to evolve to the next level.
Defining their culture and unified purpose was the first step for this healthcare client. After a two-year partnership to bring this into employee’s daily work environments, the team is now equipped with a solid foundation, a clear direction, and an understanding of what culture initiatives will make the most impact to their team members and business goals.
Client Case Study
Our Process
We meet with each executive leader to understand their perception of current state and their ideal future state for culture.
Through surveys and focus groups with employees, we understand their opinions about the ideal state of organizational culture and the key gaps to this becoming a reality. Often the missing link for executives is truly knowing the employee view; they can guess, but honest feedback is the only way forward.
It is important to hear the CEO’s voice and the individual voices of the executive team to compare the different perspectives. Employees know when leadership is not aligned at the top and this will breed distrust and disengagement if they hear differing messages.